Coliving Insights

Architecting an Industry Intelligence Engine

Comprehensive media and business intelligence platform dedicated to community living trend analysis, strategic foresight, and data-driven benchmarks / reports.

Shortly About
Coliving Insights

Its core mission is to empower a diverse range of stakeholders – from investors and developers to operators and architects – with the insights needed to navigate complexity, benchmark performance, and make informed decisions within this rapidly evolving industry.

Coliving Insights serves as the intelligence engine for the global coliving sector. It's a comprehensive media and business intelligence platform dedicated to trend analysis, strategic foresight, though leadership and data-driven insights.

Addressing the Coliving Industry's Knowledge Gaps

The rapidly evolving coliving industry, despite its growth, faces significant challenges stemming from a lack of centralised intelligence and cross-segment connectivity of rapidly growing sector.

Fragmented and Unreliable Data

Information is scattered and often inconsistent, making it difficult for decision-makers to gain a clear, accurate understanding of market trends, performance, and opportunities.

Absence of Benchmarking Tools

There was a severe shortage of robust, standardised tools for benchmarking performance and accurately positioning offerings within the competitive landscape, hindering strategic growth and operational improvements.

Limited Stakeholder Visibility

Key players, from investors, through developers and operators to tech providers, lacked effective platforms to showcase their offerings and expertise, impeding market reach and the formation of valuable partnerships.

Scattered Opportunities

Discovering curated job openings, relevant industry events, and genuine partnership opportunities was time-consuming and inefficient, leading to missed connections and slower sector / specific markets development.

Lack of CentraliSed Knowledge Sharing

Without a dedicated, community-driven platform, collective intelligence was fragmented, preventing efficient knowledge exchange, best practice dissemination, and collaborative innovation across the sector.

Challenges of System Setup & Integration

Building a complex, industry-specific intelligence platform like Coliving Insights, even with no-code tools and Ai, presented unique challenges during its setup and integration.

1

Data Consolidation & Taxonomy

Merging diverse data sources (articles from various publications, sectors' directory data, various type of listings, among others) into a unified and searchable system with consistent categorisation was complex.

2

Seamless Cross-Platform Integration

Ensuring smooth, real-time data flow between multiple no-code tools (e.g., CMS for content & data logic, CRM for international business information, Microservices Integrator for automation, required meticulous planning and precise API connections.

3

Tiered Access Logic

Implementing robust, dynamic gated content based on different membership levels across various modules was intricate, demanding precise control over user permissions and content visibility.

4

Scalability for Growth

Architecting the system to handle increasing data volumes, user traffic, and future module additions without compromising performance was a continuous consideration.

5

Data Consolidation & Taxonomy

Merging diverse data sources (articles from various publications, user data, event listings) into a unified and searchable system with consistent categorisation was complex.

Overcoming Implementation Hurdles

Our deep understanding of each no-code tool and AI powered functionalities combined with a smart way of integration allowed us to effectively navigate these complexities. We tackled each challenge with strategic planning and expert execution.

1

Unified Data Architecture

We developed a flexible, database to serve as the single source, enabling comprehensive data organisation and consistent categorisation across all modules. This allows for use of cutting end AI powered tooling.

2

Robust Integration Bridges

Leveraging our extensive expertise with Microservices Integrator, CRM, Payment System and CMS, we crafted custom, multi-step automations to build seamless bridges between disparate platforms, ensuring accurate and efficient data synchronisation.

3

Dynamic Access Control

We engineered precise logic within CMS and CRM to manage tiered user access dynamically, ensuring members only see content relevant to their subscription level.

4

Automated Contributor Pipeline

We designed a streamlined, automated workflow for content submission and review, significantly reducing manual oversight and accelerating publishing times.

5

Modular & Scalable Design

Our architectural choices emphasised modularity, allowing new features and increased data volumes to be integrated with minimal disruption, ensuring the platform's long-term adaptability and cost efficiency.

Build using Key Data Points by Stakeholder

Stakeholders
Investors
Asset Managers
Brokers
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Key Data Points / Modules
Insights, Benchmarking, Networking
Data, Articles, Showroom, Marketplace
News, Listings, Networking, Marketplace
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Value Proposition
Informed decisions, Access to partners
Asset performance, Strategic partnerships
Market access, Client acquisition
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Build using Key Data Points by Stakeholder

Stakeholders
Investors
Asset Managers
Brokers
Developers
Contractors
Architects
Designers
Operators
Property Managers
Community Managers
Tech Providers
Key Data Points / Modules
Insights, Benchmarking, Networking
Data, Articles, Showroom, Marketplace
News, Listings, Networking, Marketplace
News, Opportunities, Marketplace, Events
Project Listings, Showroom, Marketplace
Trends, Project Showcasing, Interactive
Showcasing, Insights, Thought Leadership
Insights, Portfolio, Jobs
Efficiency Tools, Marketplace, Jobs
Engagement Insights, Jobs, Best Practices
Insights, Marketplace, Thought Leadership
Value Proposition
Informed Decisions, Access to Partners
Asset Performance, Strategic Partnerships
Market Access, Client Acquisition
Project Leads, Partner Connections
Business Visibility, New Contracts
Brand Growth, Client Engagement
Client Attraction, Industry Positioning
Market Knowledge, Talent Recruitment
Operational Improvement, talent Sourcing
Community Building, Career Development
Product Visibility, Client Acquisition

Strategically Designed Around a Modular Architecture

Our architecture thoughtfully groups content into core modules like News, Articles, and Events, alongside specialised areas such as the Showroom, Marketplace, and Knowledge Hub. This rich content and database is then mapped to provide dedicated solutions and resources for every stakeholder group.

Complementing this, our tiered gated content system ensures that valuable premium insights are accessible based on specific membership levels, creating a seamless and logical journey through the platform's vast knowledge base.

Digital Product Stack

Frontend & Website
Microservice 1

→ Clean, responsive website for showcasing reports, articles, and contributors
→ Manages dynamic content: reports, author profiles, topic tags, and categories

Authentication & CRM
Microservice 2

→ User authentication & membership tier control
→ CRM to manage subscribers, partners, and contributors
→ Automated onboarding

Automation & Workflow
Microservice 3

→ Automates form submissions and signups with database

Email Marketing & Communication
Microservice 4

→ Newsletter distribution and update announcements
→ Segmented email campaigns for report launches, webinars, and insights
→ Drip sequences for onboarding and content engagement

Payments & Membership
Microservice 5

→ Manages subscriptions, renewals, and upgrades
→ Supports optional content bundles or pay-per-report models

Document Access & Downloads
Microservice 6

→ Tiered file access based on user level

Digital Product Stack

Frontend & Website
Webflow

→ Clean, responsive website for showcasing reports, articles, and contributors
→ Manages dynamic content: reports, author profiles, topic tags, and categories

Authentication & CRM
Outseta

→ User authentication & membership tier control
→ CRM to manage subscribers, partners, and contributors
→ Automated onboarding

Automation & Workflow
Zapier

→ Automates form submissions and signups with database

Email Marketing & Communication
Mailchimp

→ Newsletter distribution and update announcements
→ Segmented email campaigns for report launches, webinars, and insights
→ Drip sequences for onboarding and content engagement

Payments & Membership
Stripe

→ Manages subscriptions, renewals, and upgrades
→ Supports optional content bundles or pay-per-report models

Document Access & Downloads
Native Webflow Downloads

→ Tiered file access based on user level

UI Design Based on Provided Brand Book & Visual Identification

Typography

Work Sans

Bold

Medium

Regular

ABCDEFGHIJKLMNOPQRSTUVXYWZ
abcdefghijklmnopqrstuvxywz
0123456789/*-+,:^~

Black
#00000
Yellow
#F7D877 
GREY
#F2F2F2
White
#FFFFFF

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Lessons from Building an Industry Intelligence Hub

Building Coliving Insights platform reaffirmed the immense power of a strategic, user-centric approach combined with the agility of no-code development. Our key learnings from this project include:

No-Code for Complex Solutions

Demonstrates that sophisticated, integrated platforms are entirely achievable without traditional coding, offering significant advantages in speed and cost.

Importance of Information Architecture

A well-thought-out structure is crucial for managing vast amounts of content and diverse user journeys.

Scalability Through Modularity

Designing with independent yet interconnected tools ensures the platform can grow and adapt efficiently to evolving market needs and increasing user demands.

Value of Integrated Workflows

Automating processes across different tools not only saves time but also ensures data accuracy and a seamless user experience.

User-Centricity Drives Impact

By deeply understanding the industry's pain points and designing solutions directly addressing them, Coliving Insights truly empowers its stakeholders and strengthens collective intelligence.

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